Primerjalna analiza poslovnega okolja Avstralije in Južne Afrike

diplomsko delo

Maruša Uršič (Author), Romana Korez-Vide (Mentor)

Abstract

Mednarodno poslovanje je danes za večino podjetij neizogibno. Podjetja analizirajo poslovno okolje tujih trgov, da se lahko pravilno odločijo na katere trge vstopati, in da zmanjšajo tveganja v mednarodnem poslovanju. To je mogoče izvesti po modelu PESTLE, ki ga predstavljamo v tem diplomskem delu in s pomočjo katerega smo analizirali poslovni okolji Avstralije in Južne Afrike. Avstralija je veliko razvito gospodarstvo, medtem ko je Južna Afrika manjše razvijajoče se gospodarstvo z veliko potenciala. Obe državi imata prednosti in tudi slabosti, ki jih ugotavljamo v njuni podrobnejši analizi po ključnih kazalnikih in nato v primerjalni analizi. Diplomsko delo zaključimo z izhodišči za mednarodne tržnike in s sklepom, v katerem na kratko povzamemo naše ugotovitve.

Keywords

mednarodno poslovanje;mednarodno poslovno okolje;tuji trgi;primerjalna analiza;PESTLE analiza;Avstralija;Južna Afrika;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	M. Uršič
UDC:	339.9(94:680)
COBISS:	83694339
Views:	310
Downloads:	53
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂcomparative analysis of business environment of Australia and South Africa
Secondary abstract:	International business is inevitable for most companies today. Companies analyse business environments of foreign markets to correctly decide which markets to enter and to lower the risks in international business. This can be done according to the PESTLE analysis model, presented in this diploma thesis, and used for the analyses of the business environments of Australia and South Africa. Australia is a highly developed economy, while South Africa is a smaller emerging economy with great potential. Both countries have advantages as well as disadvantages, which we identify in their more detailed analysis by key indicators, followed by the comparative analysis. We conclude the diploma thesis with starting points for international marketers and the conclusion, in which we briefly summarize our findings.
Secondary keywords:	international business environment;PESTLE analysis;comparative analysis;Australia;South Africa;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	47 str.
ID:	13172317