Samopodoba žensk v kontekstu oglaševanja

diplomsko delo

Niki Cigan (Author), Tina Tomažič (Mentor)

Abstract

V diplomski nalogi smo obravnavali pojem samopodoba in vpliv nanjo, v povezavi z oglaševanjem. Samopodoba nas spremlja od rojstva in je dolgotrajen proces. Oglaševanje lepotnih izdelkov s ''popolnimi'' modeli ima večinoma negativen vpliv na ženske, saj želijo doseči težko dosegljiv ideal. Ženske visoko cenijo žensko lepoto, ker verjamejo, da jim pomaga doseči družbeni uspeh. Pri oblikovanju samopodobe pa velikokrat igra pomembno vlogo primerjanje z drugimi, ki lahko izboljša ali pa poslabša našo samopodobo.

Keywords

samopodoba;samozavest;množični mediji;oglaševanje;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[N. Cigan]
UDC:	659.11+159.922(043.2)
COBISS:	88747523
Views:	203
Downloads:	38
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Women's self-image in the context of advertising
Secondary abstract:	This thesis discusses the concept of self-image in connection to marketing, as well as the factors that affect it. Our self-image develops at birth and it is a long-term process. The advertising of beauty products on the part of “perfect” models mostly negatively influences women in their trial to achieve a hard-to-reach ideal. Women highly value female beauty since they equal it with social success. Nonetheless, comparison to other people often plays an important role in the way our self-image shapes, which can either favorably or adversely affect our self-perception.
Secondary keywords:	self-esteem;self-confidence;mass media;advertising;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VI, 55 str.
ID:	13178666