Strateški marketinški načrt za izdelek podjetja X

diplomsko delo

Jan Ošlak (Author), Matjaž Iršič (Mentor)

Abstract

Živimo v obdobju digitalizacije in globalizacije. Podjetja se iz dneva dan večajo in na novo ustanavljajo. Zaradi tega število konkurentov na posameznih trgih iz dneva v dan povečuje. Podjetja, ki želijo biti uspešna na dolgi rok, morja vse več sredstev vlagati v strateško načrtovanje in vedeti kaj bo jutri in ne kaj je danes. V teoretičnem delu je podrobneje opisan proces strateškega načrtovanja marketinga. Zajeli smo najpomembnejše faze: strateška analiza, strateška diagnoza, strateško načrtovanje in izdelava strateškega marketinškega načrta. V praktičnem delu smo izdelali marketinški načrt ta podjetje v povezavi z njihovim izdelkom. Podjetje Struc Muta, kmetijska mehanizacija s svojo blagovno znamko Struc Muta prodaja izdelke male kmetijske mehanizacije. V praktičnem delu so predstavljene prednosti in slabosti podjetja ter priložnosti in nevarnosti, ki se navezujejo na notranje in zunanje okolje podjetja.

Keywords

marketing;strateški marketing;stareško planiranje;strateško načrtovanje;proizvodi;kmetijska mehanizacija;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	J. Ošlak
UDC:	339.13
COBISS:	81192707
Views:	363
Downloads:	76
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Strategic marketing plan for product X
Secondary abstract:	We live in an age of digitalization and globalization. Companies are growing day by day and re-establishing themselves. As a result, the number of competitors in individual markets is increasing day by day. Businesses that want to be successful in the long run need to invest more and more in strategic planning and know what what will be tomorrow and not is today. The theoretical part describes in more detail the process of strategic marketing planning. We covered the most important phases: strategic analysis, strategic diagnosis, strategic planning, and development of a strategic marketing plan. In the practical part, we made a marketing plan for this company in connection with their product. The company Struc Muta, agricultural machinery, sells products of small agricultural machinery with its brand Struc Muta. The practical part presents the advantages and disadvantages of the company and the opportunities and threats related to the internal and external environment of the company.
Secondary keywords:	strategic marketing;strategic marketing planning;agricultural machinery;rotary mulcher;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	60 f., 4 f. pril.
ID:	13248900