From words to deeds

how do knowledge, effectiveness, and personal relevance link environmental concern and buying behavior?

Simona Stojanova (Author), Mila Zečević (Author), Barbara Culiberg (Author)

Abstract

The gap between environmental attitudes and behaviors has been on research agendas for a while. Despite the enormous efforts of all concerned parties to increase consumer engagement in environmental issues, the levels of individual environmental concern are still higher than actual green purchasing. Considering the shortcomings in theory and practice, the purpose of this paper is to examine the link between environmental concern and environmental buying behavior by introducing three mediating variables, namely consumer environmental knowledge, perceived consumer effectiveness, and perceived personal relevance. The hypotheses were tested on a sample of 319 consumers using structural equation modeling. The results show that environmental concern predicts environmental buying behavior. Environmental concern also influences consumer knowledge, perceived consumer effectiveness, and perceived personal relevance, while environmental buying behavior is affected by knowledge and effectiveness. The model testing confirmed a partially mediated model. The findings offer several avenues for public policy makers, academics, and socially responsible companies that find the environment important.

Keywords

potrošnik;vedenje potrošnikov;ekologija;trajnostni razvoj;consumer;consumer behaviour;ecology;

Data

Language:	English
Year of publishing:	2023
Typology:	1.01 - Original Scientific Article
Organization:	UL EF - Faculty of Economics
UDC:	339.138
COBISS:	72028163
ISSN:	1049-5142
Views:	597
Downloads:	104
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary keywords:	potrošnik;vedenje potrošnikov;ekologija;trajnostni razvoj;
Type (COBISS):	Article
Pages:	Str. 329–353
Volume:	ǂVol. ǂ35
Issue:	ǂiss. ǂ4
Chronology:	2023
DOI:	10.1080/10495142.2021.1953671
ID:	13282193