Prepoznavanje okoljskega znaka eko marjetica med študenti

diplomsko delo

Tamara Šter (Author), Branka Jarc Kovačič (Mentor), Marjan Senegačnik (Co-mentor)

Abstract

Posledice današnjega načina življenja se vse bolj odražajo v številnih okoljskih problemih, s katerimi se vsakodnevno soočamo. Hkrati smo potrošniki s strani proizvajalcev in trgovcev vsak dan izpostavljeni najrazličnejšim oglasom za izdelke in storitve, s katerimi nas želijo prepričati, da izdelek ali storitev nima negativnih vplivov na okolje. V teoretičnem delu zaključnega dela tako obravnavamo pojem zelenega potrošništva in proučujemo okoljske znake za izdelke in storitve. Izpostavljena so merila za pridobitev okoljskega znaka eko marjetica. V praktičnem delu pa se osredotočamo na raziskavo, v kateri smo študente spraševali, ali se zavedajo pomena, ki ga imajo njihove potrošniške navade oziroma odločitve na okolje. Ugotavljamo, da se študenti zavedajo, da imajo njihovi nakupi vpliv na okolje in da jih večina le redko nakupuje okolju prijazne izdelke. Kot največjo oviro pred nakupom okolju prijaznih izdelkov opredeljujejo višjo ceno, slabšo kakovost v primerjavi z ostalimi izdelki ter premajhno ozaveščenost o prednostih okolju prijaznih izdelkov in storitev. V zaključku dela podajamo nekaj predlogov, kako študente spodbuditi k pogostejšemu nakupu »zelenih« izdelkov, da bodo z uporabo tovrstnih izdelkov pripomogli k varovanju okolja.

Keywords

okoljski znak;okoljska marjetica;študent;nakupovalne navade;ozaveščenost;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[T. Šter]
UDC:	502
COBISS:	77454083
Views:	305
Downloads:	30
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Recognition of the environmental sign ecolabel among students
Secondary abstract:	The consequences of today's lifestyle are increasingly reflected in many environmental problems that we face every day. At the same time, manufacturers and traders constantly try to ensure us that their products and services have no negative environmental impacts. The final work in the theoretical part addresses the concept of green consumerism and examines environmental signs for products and services. The practical part instead focuses on the survey in which we were asking students whether they are aware of the importance of their consumer habits and decisions on the environment. We have found that students are aware that their purchases have an impact on the environment. Most of them only rarely shop for environmentally friendly products, as the biggest obstacle before purchasing environmentally friendly products define a higher price, poor quality compared to other products and insufficient awareness of the benefits of Environmentally friendly products and services. The final work concludes with some suggestions on how to encourage students to purchase "green" products with which they will contribute to protecting the environment.
Secondary keywords:	Ekologija;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	V, 59 f.
ID:	13297759