Planiranje razvoja podjetja Lojtrca, s. p. na ravni politike podjetja

diplomsko delo

Nina Skrivarnik (Author), Tjaša Štrukelj (Mentor), Vida Sruk (Co-mentor)

Abstract

V diplomskem delu smo proučevali planiranje razvoja podjetja Lojtrca, s. p., na ravni politike podjetja. Obravnavano podjetje je mikro podjetje, ki je na trgu že 25 let in se ukvarja z inštalacijo elektro napeljav in naprav. Diplomsko delo je sestavljeno iz dveh delov. V prvem obravnavamo teoretična izhodišča izbire politike podjetja in planiranje razvoja podjetja na ravni politike podjetja. Podrobneje smo opisali vizijo, poslanstvo, smotre, temeljne cilje in izrazne oblike politike podjetja. Sledilo je proučevanje vrednot in interesov udeležencev, določitev prednosti in slabosti podjetja, obravnavanje (zunanjega) okolja podjetja in določitev priložnosti in nevarnosti, ki jih lahko v okolju zaznamo. Opisali smo prognostično obdelavo raziskovalno-prognostičnih izhodišč in planiranje politike podjetja. V drugem, praktičnem delu naloge smo zbrano teorijo aplicirali na primeru podjetja. Najprej smo predstavili podjetje Lojtrca, s. p., in njegove značilnosti. Prav tako smo določili tip kulture, ki v podjetju vlada, in izračunali njegovo stopnjo rasti v štirih letih. Za podjetje smo proučili vrednote in interese udeležencev, mu s pomočjo analiz delovanja v podjetju določili prednosti in slabosti ter proučili okolja, v katerih se pojavlja, z namenom ugotovitve priložnosti in nevarnosti. Na osnovi podatkov, pridobljenih iz raziskovalno-prognostičnih izhodišč, smo lahko zapisali planirano vizijo in poslanstvo ter opredelili smotre in temeljne cilje podjetja. Diplomsko delo smo zaključili z zapisom vodil o poslanstvu in smotrih podjetja Lojtrca, s. p. Podjetju Lojtrca, s. p., bomo z izdelavo diplomske naloge pomagali, da bo lahko izboljšalo svoje poslovanje in utrdilo nadaljnji razvoj.

Keywords

politika podjetja;razvoj podjetja;vizija podjetja;priložnosti;tveganje;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	N. Skrivarnik
UDC:	005.412
COBISS:	82722819
Views:	290
Downloads:	73
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Planning the development of company Lojtrca, s. p. on the level of business policy
Secondary abstract:	In our final work, we studied development planning of the company Lojtrca, s. p. on the level of the company's politics. The discussed company is a micro company, which has existed for 25 years and whose field of business is electrical wiring and devices installation. The final work consists of two sections. In the first, theoretical outsets for choosing the company’s politics and development planning on the level of company’s politics are discussed. Furthermore, the vision, mission, purposes, main objectives and expressive forms of the company’s politics are thoroughly described. This is followed by the study of participants’ values and interests, determination of the company’s advantages and disadvantages, analysis of the company’s environment and the establishment of opportunities and threats identified from the said environment. We described the prognostic processing of investigative-prognostic starting points and the company’s development planning. In the second, practical part of our work, the collected theory was applied to the company Lojtrca, s. p. Firstly, we introduced the firm and its characteristics. Then, the prevailing form of culture inside the company was determined and its growth rate in a four-year period was measured. We examined the participants’ values and interests, determined advantages and disadvantages from the business analyses and researched the environments in which the firm appears in to purposely discover its opportunities and threats. The planned vision and mission were composed and the company’s purposes and main objectives were defined on the basis of the acquired data from the investigative-prognostic starting points. Report of the company’s principles of mission and purposes concluded our final work. The final work will benefit Lojtrca, s. p., in enhancing its business performance and strengthening further development.
Secondary keywords:	company vision;company policy;values of the participants;strengths and weaknesses;opportunities and threats;company's development;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	52 str.
ID:	13299036