magistrsko delo
Lucija Drstvenšek (Author), Barbara Čater (Mentor)

Abstract

Vpliv dejavnikov izkušnje strank na spletno nakupno odločitev porabnikov

Keywords

trženje;prodaja;spletna trgovina;vedenje potrošnikov;odločanje;nakup;trendi;zadovoljstvo;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Drstvenšek]
UDC: 366
COBISS: 53245699 Link will open in a new window
Views: 254
Downloads: 29
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of customer experience factors on the online purchasing decision of customers
Secondary keywords: marketing;sales;online shopping;consumer behaviour;decision making;purchasing;trends;satisfaction;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 63, 14 str.
ID: 13303306
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