Družbena in kulturna interpretacija memetike med mladimi odraslimi v Sloveniji

študija primera

Carolina Rožman (Author), Aljoša Pužar (Mentor)

Abstract

Komunikacijska oblika, ki je poznana pod izrazom memetika oziroma, v sodobnem času, internetni memi, je popolnoma zaobjela svet. Sprva je bila uporabljena le v humoristične namene, danes pa jo prepoznamo tudi v družbenokritičnem kontekstu, in sicer v pogostem izražanju nasprotovanja ter v oglaševanju. Z razširitvijo interneta in njegove uporabe se je pomen memetike prelevil iz zgolj posmehovanja in apliciranja subjektivnega humorja znotraj skupin ljudi v močno diskurzivno in afektivno nabitost: množično opozarjanje na ekonomsko neenakost, kulturno zatrtost in politično ideološkost, a z ohranjeno zabavno perspektivo. V tem delu bo moj cilj podati kvalitativni opis te razširjene prakse v lastnem kulturnem in družbenem kontekstu, hkrati pa v praktičnem delu osvetliti in razumeti različne interpretacije takšnega načina medsebojne komunikacije.

Keywords

internetna memetika;kultura;študija primera;mladi;internetni memi;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[C. Rožman]
UDC:	316.6:316.472.4-053.81(497.4)(043.2)
COBISS:	79723267
Views:	220
Downloads:	27
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Social and cultural interpretation of memetics among young adults in Slovenia: a case study
Secondary abstract:	Image communication, known as memetics or, in modern times, internet memes, has completely embraced the world. Initially, it was used only for humorous purposes, but today it is also recognized in a socially critical context, namely in the frequent expression of opposition and in advertising. With the spread of the internet and its use, the meaning of memetics has shifted from ''just funny'' and application of "inside jokes" within groups of people to a strong discursive and affective charge: it gives mass attention to economic inequality, cultural repression and political ideology, but with a fun perspective. In this work, my goal will be to give a qualitative description of this widespread practice in our own cultural and social context, and at the same time in the empirical part to illuminate and understand different interpretations of this way of mutual communication.
Secondary keywords:	internet memetics;culture;case study;young;internet memes;Socialna psihologija;Social psychology;Posnemanje (sociologija);Imitation (Sociology);Družbena omrežja (internet);Online social networks;Mladi odrasli;Young adults;Slovenija;Slovenia;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	52 str.
ID:	13324726