diplomsko delo
Tilen Kavčič (Author), Tomaž Hovelja (Mentor)

Abstract

Podjetja preko družbenih omrežij delijo povezave s pomočjo storitev, ki omogočajo združevanje več različnih povezav v eno. Uporabljajo aplikacije, ki so končnim uporabnikom pogosto okorne za uporabo, počasne in nepregledne. Podjetja, ki izdelujejo te aplikacije, trud vlagajo predvsem v funkcionalnosti za kupce, končni uporabniki pa so jim manj pomembni. Aplikacija je bila izdelana z namenom, da bi jo končni uporabniki z veseljem uporabljali, še vedno pa bi zadostovala vsem zahtevam kupcev. Na podlagi analize trga je bil določen trg, ki bo najbolje sprejel novo aplikacijo na področju združevanja povezav. Ko je bil trg določen, so bile s pomočjo potencialnih kupcev določene zahteve aplikacije. Aplikacija je bila nato na podlagi zahtev izdelana. Cilj končnega izdelka je zadovoljiti potencialne kupce in končne uporabnike. Da bi aplikacija to dosegla, je bilo namenjenega veliko časa oblikovanju navdušujočega produkta in raziskovanju, kaj trg želi. Na koncu je bil izdelan načrt trženja.

Keywords

analiza trga;uporabniški vmesnik;brezstrežniška tehnologija;trženje;računalništvo in informatika;univerzitetni študij;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FRI - Faculty of Computer and Information Science
Publisher: [T. Kavčič]
UDC: 004.774.6:339.13(043.2)
COBISS: 76783107 Link will open in a new window
Views: 287
Downloads: 52
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Other data

Secondary language: English
Secondary title: Requirements aquisition, development and marketing of a link sharing application
Secondary abstract: Companies share links on social media using services that allow sharing of multiple links using just one link. They use applications that commonly have bad design decisions for the end-user, they are cumbersome, slow, and opaque. Companies making such applications often use their time to develop functionalities for their customers, while not paying much attention to end-users. The application was made with the goal that end-users will enjoy using it, while it will also solve customers' problems. Based on our market research the application was developed for the market that will most enthusiastically accept a new application that shows multiple links to the end-user. When the right market was found, application development involved the stakeholders and leveraged their expertise to design the application and develop it. The goal of the final product is to satisfy stakeholders and end-users. To achieve this, a lot of time was spent researching what specifically the market needs and designing a delightful product. Lastly, a marketing plan was established for the finished application.
Secondary keywords: market research;user interface;serverless;marketing;computer and information science;diploma thesis;Spletne aplikacije;Internetno trženje;Računalništvo;Univerzitetna in visokošolska dela;
Type (COBISS): Bachelor thesis/paper
Study programme: 1000468
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za računalništvo in informatiko
Pages: 94 str.
ID: 13345771