Analiza trga in razvoj dvižne pisalne mize

diplomsko delo

Jurij Mori (Author), Iztok Palčič (Mentor), Igor Vrečko (Mentor)

Abstract

Podjetja so ob veliki nasičenosti trga z različnimi izdelki za preživetje prisiljena ostati fleksibilna in se z razvojem novih izdelkov ali izpopolnjevanjem že obstoječih prilagajati. Analiza trga je pripomoček, ki jim pomaga pri razumevanju potreb in željah odjemalcev, razvoju izdelkov in ohranjanju prednosti pred konkurenti. V diplomskem delu je predstavljen razvoj dvižne pisalne mize, povezan s teorijo o tržnih raziskavah ter razvojem izdelka. Za namen analize trga je bila opravljena tudi anketa s katero smo dobili boljši vpogled o ciljnih odjemalcih ter njihovem nakupnem vedenju.

Keywords

analiza trga;tržna analiza;razvoj izdelka;izdelava prototipa;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FS - Faculty of Mechanical Engineering
Publisher:	[J. Mori]
UDC:	339.13.021:658.512.2(043.2)
COBISS:	104960515
Views:	332
Downloads:	37
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Market analysis and development of a height adjustable desk table
Secondary abstract:	Companies nowadays, with markets widely saturated with various products, are forced to remain flexible and adapt by developing new products or improving the existing ones. Market analysis is a tool that helps them understand the needs and desires of customers, develop products, and maintain an advantage over competitors. The diploma thesis presents the development of a height adjustable desk, in relation to the theory of market research and product development. For the purpose of market analysis, a survey was conducted to obtain a better insight into target customers and their purchasing behavior.
Secondary keywords:	market analysis;new product development;prototyping;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za strojništvo
Pages:	IX, 58 str.
ID:	13347613