magistrsko delo
Urška Čobanović (Author), Gregor Pfajfar (Mentor)

Abstract

Analiza trženjskega komuniciranja onkoloških zdravil v EU in ZDA

Keywords

EU;ZDA;farmacevtska industrija;zdravila;trženje;poslovno komuniciranje;oglaševanje;mednarodne primerjave;primeri;Novartis;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Čobanović]
UDC: 339.138
COBISS: 48523779 Link will open in a new window
Views: 211
Downloads: 14
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of oncology drugs marketing communication in the EU and USA
Secondary keywords: EU;USA;pharmaceutical industry;medication;marketing;business communication;advertising;international comparisons;cases;Novartis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 57, 1 str.
ID: 13356075