Instagram kot platforma za promocijo turistične destinacije

diplomsko delo visokošolskega strokovnega študija

Rebeka Bašek (Author), Maja Turnšek (Mentor), Boštjan Brumen (Co-mentor)

Abstract

Diplomsko delo se nanaša na raziskovanje in opisovanje družbenega omrežja Instagram, ki v današnjih časih služi kot ena izmed najpomembnejših platform za promocijo turističnih destinacij. Osrednja tema je delovanje promocije in marketinga turističnih destinacij na družbenih omrežjih ter sprejemanje teh informacij z vidika turista. Analizirana je bila preferenca določenih kategorij fotografij, ki so med najpogostejšimi na področju promocije turističnih destinacij, na katere kot turisti in gledalci zelo pogosto naletimo na internetu. Ker se čas pisanja te naloge in opravljene ankete drastično razlikuje od časa brez svetovne pandemije COVIDA-19, so bili rezultati dokaj nepričakovani in drugačni od dosedanjih raziskav.

Keywords

Instagram;turizem;promocija;fotografije;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[R. Bašek]
UDC:	338.48-44:339.138(043.2)
COBISS:	90822915
Views:	333
Downloads:	85
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Instagram as a platform for the promotion of a tourist destination
Secondary abstract:	The thesis refers to the research and description of the social network Instagram, which nowadays serves as one of the most important platforms for the promotion of tourist destinations. The main topic is the operation of promotion and marketing of tourist destinations on social networks and the acceptance of this information from the point of view of tourists. The preference of certain categories of photographs, which are among the most common in the field of promotion of tourist destinations, which we as tourists and viewers very often come across on the Internet, was analyzed. Because the time of writing this paper and publishing the survey differs drastically from the time without a global COVID-19 pandemic, the results were quite unexpected and different from previous research.
Secondary keywords:	Instagram;tourism;promotion;photographs;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fakulteta za turizem
Pages:	76 str., XXXIV str. pril.
ID:	13361331