diplomsko delo
Barbara Cer (Author), Bruno Završnik (Mentor)

Abstract

Naša življenja se iz dneva v dan spreminjajo. Sledimo tehnološkim razvojem in posledično sledimo tudi novim in inovativnim marketinškim pristopom in strategijam. Tradicionalni marketinški pristopi se spreminjajo in le te vztrajno zamenjujejo avtomatizirane oblike sodobnega digitalnega marketinga. Tovrstna oblika marketinga podjetjem prinaša ne le prednosti iz stroškovnega vidika, temveč močno pripomore k prepoznavnosti blagovnih znamk, njihovem boljšem targetiranju, boljši konverziji in boljšem dosegu. Diplomsko delo je razdeljeno na teoretični in praktični del. V teoretičnem delu je na enem mestu zbranih veliko uporabnih in koristnih informacij o digitalnem marketingu. Opredelili smo digitalni marketing, njegove prednosti in slabosti, strategije in predstavili oblike digitalnega marketinga. Podrobneje smo predstavili tudi družbeno omrežje Facebook in kako lahko podjetje le to uporabi v svoj prid ter boljše rezultate svojega poslovanja. V praktičnem delu je podrobneje predstavljeno podjetje Cer – Cvet in njihova Facebook stran. Namen eksperimenta, ki je bil izveden v okviru diplomske naloge, je bilo dokazati, da lahko z doslednostjo in konsistentnimi objavami na Facebook strani, podjetje dosega pozitivne rezultate in učinke. Za obdobje enega meseca smo splanirali objave za dotično podjetje, jih redno objavljali na Facebook strani in analizirali dobljene rezultate. Na koncu smo na podlagi pridobljenih rezultatov tudi preverili zastavljeni hipotezi.

Keywords

internet;družbena omrežja;marketinško komuniciranje;digitalni marketing;prepoznavnost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: B. Cer
UDC: 339.13:004
COBISS: 88636419 Link will open in a new window
Views: 331
Downloads: 41
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Recognition of the company Cer - Cvet on social media Facebook
Secondary abstract: Our lives change every day. We are monitoring technological developments, we are aiming towards new, innovative marketing approaches. Traditional marketing approaches are changing, what also changes is the marketing approach, which is becoming automated. This kind of marketing is making more profit for the companies, not just in terms of money, but it also contributes to recognizability of trademarks, better targeting , better conversion and greater success. My dissertation is divided into two parts, theoretical and practical part. In theoretical part there are a lot of useful information about digital marketing, it’s advantages, disadvantages, strategies. We presented different forms of digital marketing, we introduced social network Facebook in more detail and how the company can use it in it’s advantage. In practical part, we introduced company Cer-Cvet in more detail and it’s Facebook site. The intention of this dissertation was to show how company can achieve positive results with consistent publishing on Facebook site. We planned publishing for the period of one month for company Cer-Cvet, we were publishing regularly on their Facebook site, then at the end we analyzed the results to confirm our thesis.
Secondary keywords: Facebook;social network;marketing communication;digital marketing. Cer-Cvet;recognizability of company;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 39 str.
ID: 13368906