diplomsko delo
Jovan Sošić (Author), Armand Faganel (Mentor)

Abstract

Cilj in namen digitalnega marketinga je povezati ponudbo in povpraševanje. Digitalni marketing se osredotoča na stranko,ter z uporabo različnih oglaševalskih orodij omogoča različne in poceni pristope do potencijalnih strank in tako omogoča prihranek virov in denarja. Stranka lahko brska po ponudbah in idejah iz udobja svojega doma, tržni strokovnjaki pa lahko delajo celo od doma, še posebej, če uporabljajo eno najbolj priljubljenih platform danes, družbene medije. V diplomskem delu smo se osredotočili na uporabo storitve GoogleAds, oglaševalskega orodja za promoviranje poslovnih storitev podjetja Busness Solutons. Preučili smo, kako ustvariti oglaševalsko kampanjo in kaj so najbolj pomembni dejavniki pri pripravi oglaševalske kampanje z Google Ads. Podjetje je na ta način pridobilo večjo prisotnost na spletu in posledično nove stranke.

Keywords

diplomske naloge;digitalni marketing;optimizacija spletnih strani;povečanje prodaje;družbena omrežja;GoogleAds;marketinške strategije;kanali digitalnega marketinga;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UNG PTF - Faculty of Engineering and Management
Publisher: [J. Sošić]
UDC: 339.138
COBISS: 77719299 Link will open in a new window
Views: 1536
Downloads: 147
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Other data

Secondary language: English
Secondary title: The impact of digital marketing on sales promotion in a chosen company.
Secondary abstract: The goal and purpose of digital marketing is to connect supply and demand. Digital marketing focuses on the customer, and by using different advertising tools allows different and inexpensive approaches to potential customers and thus saves resources and money. A customer can browse offers and ideas from the comfort of their own home, and market professionals can work even from home, especially if they use one of the most popular platforms today, social media. In the bachelor thesis, we focused on the use of the Google Ads advertising service, for the promotion of business services of Business Solutions. We analysed how to set up an advertising campaign, and what are the most important factors in preparing a Google Ads advertising campaign. In this way, the company gained more online presence, and consequently new customers.
Secondary keywords: Digital marketing;search engine optimisation;increase of sales. social networks;GoogleAds;marketing strategies;digital marketing channels;
URN: URN:SI:UNG
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Novi Gorici, Poslovno-tehniška fak.
Pages: X, 46 str.
ID: 13386448