Vpliv imidža na zaupanje

primer nepremičninskih agencij

Maja Vižintin (Author), Klement Podnar (Mentor)

Abstract

Imidž in zaupanje sta med seboj povezana dejavnika, kar so v preteklosti potrdili že številni avtorji. Imidž je percepcija o podjetju oziroma o organizaciji, ki si jo na podlagi lastnih izkušenj in vtisov, izoblikuje vsak posameznik. Niz pozitivnih izkušenj privede do izboljšanja imidža v očeh deležnikov, vzporedno se veča tudi njihovo zaupanje v entiteto. Namen diplomske naloge je bil raziskati vpliv korporativnega imidža na zaupanje. Na podlagi teoretičnega dela, ki vsebuje pregled konceptov imidža in zaupanja, smo zasnovali anketni vprašalnik, s katerim smo želeli preveriti zastavljeno hipotezo. V raziskavi smo pridobili odgovore 152 posameznikov, in jih v empiričnem delu s pomočjo literature analizirali ter utemeljili. Z raziskavo smo potrdili, da višji kot je imidž podjetj, močnejše je zaupanje vanj. Naša raziskava tako prispeva k razumevanju odnosa med indikatorji zaupanja in korporativnega imidža, kar je relevantno s strani nepremičninskih agencij kot tudi ostalih organizacij, saj si lahko na podlagi navedenih indikatorjev zgradijo boljši in predvesm bolj zaupljiv odnos s svojimi deležniki.

Keywords

imidž;nepremičninska agencija;Zaupanje;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[M. Vižintin]
UDC:	005.336.6:332.856(043.2)
COBISS:	85415427
Views:	231
Downloads:	38
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	The influence of image on trust: the case of real estate agencies
Secondary abstract:	Image and trust are interrelated factors, which have been researched by many authors in the past. Image is a perception of a company or an organization, formed by each individual on the basis of their own experiences and impressions. A series of positive experiences leads to an improvement of the image in the eyes of stakeholders and simultaneously increases their confidence in the entity. The purpose of the thesis was to investigate the impact of corporate image on trust. Based on the theoretical part, which contains an overview of the concepts of image and trust, we designed a questionnaire to test the hypothesis. During the research, we obtained the answers of 152 individuals, which we analyzed and substantiated in the empirical part with the help of the literature. Research has confirmed that the higher the image of the company, the stronger the trust. Our research thus contributes to the understanding of the relationship between trust and corporate image indicators, which is relevant for real estate agencies as well as other organizations, as they can build a better and, above all, more trusting relationship with their stakeholders based on these indicators.
Secondary keywords:	image;real estate agency;Celostna podoba podjetja;Corporate image;Trust;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	49 str.
ID:	13462418