magistrska naloga
Lana Švab (Author), Mitja Ruzzier (Mentor)

Abstract

No abstract data available

Keywords

tržna znamka;premoženje tržne znamke z vidika uporabnika;zavedanje;zvestoba;zaznana kakovost;zvestoba tržni znamki;tržne znamke v turizmu;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [L. Švab]
UDC: 658.626:338.48(043.2)
COBISS: 79067139 Link will open in a new window
Views: 1218
Downloads: 44
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: brand;customer based brand equity;brand recognition;image;perceived quality;brand loyalty;tourism brands;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: IV, 58 str., [6] str. pril.
ID: 13490043