med premišljeno in kompulzivno potrošnjo
Klara Rupret (Author), Mateja Kos Koklič (Mentor)

Abstract

Nakupne navade generacij X in Y: med premišljeno in kompulzivno potrošnjo

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;medgeneracijske razlike;komparacije;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Rupret]
UDC: 366
COBISS: 80593923 Link will open in a new window
Views: 169
Downloads: 13
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Other data

Secondary language: English
Secondary title: Buying habits of generations X and Y: between considerate and compulsive consumption
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;generation gap;comparisons;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 79, 56 str.
ID: 13594763
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