magistrsko delo
Katarina Pavšič (Author), Darija Aleksić (Mentor), Tomaž Kolar (Co-mentor)

Abstract

Vpliv digitalizacije na proces nakupnega odločanja generacije Y

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;digitalizacija;mladina;raziskave;marketing;purchasing;decision making;consumer behaviour;digitalization;youth;research;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Pavšič]
UDC: 366
COBISS: 81017603 Link will open in a new window
Views: 160
Downloads: 14
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of digitalization on consumer decision-making process of generation Y
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;digitalization;youth;research;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 51, 31 str.
ID: 13594765