zaključna strokovna naloga visoke poslovne šole
Ksenija Strmčnik (Author), Mateja Bodlaj (Mentor)

Abstract

Razvoj blagovne znamke Gorenjka

Keywords

trženje;blagovne znamke;premoženje;image;case study;Gorenjka;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Strmčnik]
UDC: 339.138
COBISS: 84355843 Link will open in a new window
Views: 149
Downloads: 11
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Gorenjka's brand development
Secondary keywords: marketing;brands;property;image;case study;Gorenjka;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: I, 25, 3 str.
ID: 13815191
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