Tina Vukasovič (Author), Štefan Bojnec (Author)

Abstract

Empirično preverjanje modela povezav med poreklom izdelka in zaznano vrednostjo blagovne znamke

Keywords

trženjski splet;poreklo izdelka;blagovna znamka;zaznana vrednost;

Data

Language: Slovenian
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UP FM - Faculty of Management Koper
Publisher: Fakulteta za management
UDC: 658.626:339.138
COBISS: 3802327 Link will open in a new window
ISSN: 1854-4223
Parent publication: Management
Views: 2988
Downloads: 67
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Other data

Secondary language: English
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 375-391
Volume: ǂLet. ǂ5
Issue: ǂšt. ǂ4
Chronology: zima 2010
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;commercial organization and practice;goods;services;komercialna organizacija in praksa;blago;servisi;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 14083748