master's thesis
Teodora Spasovska (Author), Mojca Indihar Štemberger (Mentor)

Abstract

Improving the marketing process in a business event organizing company

Keywords

management;business process;marketing;customer relationship;event;organization;improvements;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Spasovska]
UDC: 339.138
COBISS: 89391875 Link will open in a new window
Views: 135
Downloads: 15
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Other data

Secondary language: Slovenian
Secondary title: Izboljšanje trženjskega procesa v podjetju za organizacijo poslovnih dogodkov
Secondary keywords: management;poslovni proces;trženje;odnosi s strankami;dogodek;organizacija;izboljšave;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 56 str.
ID: 14282344