magistrsko delo
Irena Čebulj (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv trenj pri uravnoteževanju kratkoročnih in dolgoročnih trženjskih strategij na trženjsko komuniciranje podjetij

Keywords

trženje;poslovno komuniciranje;strategija trženja;cilj;pozicioniranje proizvoda;ustvarjalnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Čebulj]
UDC: 339.13
COBISS: 91955203 Link will open in a new window
Views: 149
Downloads: 11
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of friction in balancing short-term and long-term marketing strategies on companies' marketing communication
Secondary keywords: marketing;business cvommunication;marketing strategy;goal;positioning;creativity;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 62, 13 str.
ID: 14282376