Notranje komuniciranje v podjetju Polycom Škofja Loka d.o.o.

diplomsko delo visokošolskega strokovnega študija

Erika Bevk (Author), Marko Ferjan (Mentor)

Abstract

Z diplomskim delom smo analizirali stopnjo razvitosti notranjega komuniciranja v podjetju Polycom Škofja Loka d.o.o. Na podlagi uporabe anketnega vprašalnika smo raziskovali, koliko zaposlene zanimajo določene vsebine komuniciranja, kako zadovoljni so s prejetimi informacijami ter kakšen način komuniciranja prevladuje med samimi zaposlenimi oziroma med zaposlenimi in vodstvom. Prav tako smo definirali, od koga zaposleni najprej izvedo določene vsebine informacij in kako pogosto so uporabljeni določeni kanali komuniciranja, preko katerih zaposleni prejmejo informacije o tem, kaj se v podjetju dogaja. Z analizo stališč zaposlenih, ki so k raziskavi pristopili, smo ugotovili, da zaposleni v podjetju Polycom Škofja Loka d.o.o. najvišji interes izkazujejo vsebinam, ki se nanje neposredno nanašajo, bolj kot njim oddaljenim temam, in sicer najvišjo stopnjo zanimanja izkazujejo povratnim informacijam o lastnem delu, o varnosti zaposlitve ter informacijam o delovnih pogojih. V največji meri so zadovoljni z dostopom do informacij o trgu, o možnostih osebnega razvoja, visoko stopnjo zadovoljstva pripisujejo tudi prejetim informacijam o produktih. Od 37 anketiranih jih je 15 (40,54%) presodilo, da komuniciranje v podjetju poteka predvsem v horizontalni liniji, z bližnjimi sodelavci, kar nas niti ne preseneča, saj so v najbližjih medsebojnih odnosih in si delijo usodo istega delovnega okolja. Viri, ki zaposlenim najprej prinašajo posamezne informacije, so: neposredni vodja osebno, sodelavci in govorice. Prav tako ugotavljamo, da se podjetje med naborom kanalov naslanja predvsem na enosmerne komunikacijske kanale, kjer pa ni možnosti neposredne interakcije, ob tem pa je preko pisnih orodij tudi težje pridobivati povratne informacije. Dnevno med elektronskimi orodji prevladuje uporaba elektronske pošte, pomemben vir za zaposlene so tudi govorice. Priložnosti, kjer zaposleni izvedo več o dogajanju v podjetju, so tudi organizirani sestanki, omejeni na manjše skupine, ali periodično vodeni sestanki z več udeleženimi, kjer je prostor za širše razprave. Vodstvo podjetja smo opozorili, da govoric ne gre preslišati in predlagali, da jih upošteva in, da skozi dialog kontinuirano preverja prepoznavnost in soglasje zaposlenih s strateškimi cilji podjetja.

Keywords

notranje komuniciranje;vsebine komuniciranja;tok komunikacij;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[E. Bevk]
UDC:	005.57
COBISS:	6881043
Views:	2360
Downloads:	619
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	INTERNAL COMMUNICATION IN THE COMPANY POLYCOM ŠKOFJA LOKA D.O.O.
Secondary abstract:	With our diploma thesis we analysed the level of development of internal communication in the company Polycom Škofja Loka d.o.o. On the basis of a questionnaire we investigated how much are employees interested in a specific content of communication, how satisfied are they with information received and what type of communication prevails among the employees or between employees and the company management. In addition to the above, we also defined from whom the employees first learn specific content information, and how frequently are used certain communication channels through which employees receive information about what is happening in the company. By analysing the positions of employees who have acceded to the survey, we found that employees in the company Polycom Škofja Loka d.o.o. are showing the highest interest to the content that is of direct concern to them, more than to subjects distant to them, namely the highest level of interest in expressed to the feedback on their own work, employment protection, and information on working conditions. To the greatest extent are employees satisfied with the access to market information, on the opportunities for personal development, while attributing high levels of satisfaction also to received information on products. Among 37 of interviewed 15 of them (40,54%) found that communication in the company mainly takes place in a horizontal line, with close colleagues, what is not surprising at all, since they are in the closest relations with each other and share their fate on the same working environment. Resources, which firstly bring employees items of information, are the following: direct manager in person, colleagues and rumours. In addition, we also learned that among a set of different channels the company relies mainly on one-way communication channels, where there is no possibility of direct interaction, while it is also more difficult to obtain feedback through these written tools. On a daily basis is the use of electronic mail prevailing among electronic communication tools, and an important resource for employees also represents rumours. Opportunities, where employees learn more about what is happening in the company, are also organized meetings, limited to a small group meetings, or periodically guided meetings, which are including more participants, where there is room for wider discussion. We warned the management of the company that is not to ignore the rumours and suggested to take them into account, as well as to use the dialogue for continuous checking and consent of employees with strategic objectives of the company.
Secondary keywords:	internal communication;contents of communication;flow of communication;communication channel;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	56 f.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management operations;direction;postopki menedžmenta;usmeritev;
ID:	14329