Relationship between culture and the level of internal integration of logistics and marketing functions - an explorative analysis

Sara Orthaber (Author), Darja Topolšek (Author)

Abstract

Cultural characteristics and different managerial aspects that may influence the degree of internal integration through facilitating and hindering factors play an important role in exploring internal integration of different functions. The following paper examines the relationship between cultural characteristics of logistics managers of different nationalities and inter-functional integration of companyʼs logistics and marketing functions. More specifically, it aims to investigate whether and to what extent cultural traits and nationalities of logistics managers may influence the level of integration of logistics and marketing functions. For this purpose, the level of internal integration and the role of national cultures will be examined. Using quantitative research methods, the relationship between culture and the level of internal integration between logistics and marketing functions will be examined. A small data sample for the research was collected from Slovenian parent retail companies and their foreign subsidiaries. The findings suggest that there is a connection between the level of integration and cultural characteristics of employees from logistics function.

Keywords

culture;internal integration;logistic function;marketing function;

Data

Language:	English
Year of publishing:	2012
Typology:	1.01 - Original Scientific Article
Organization:	UM FL - Faculty of Logistics
UDC:	005.9
COBISS:	512409661
ISSN:	2083-4942
Views:	1853
Downloads:	45
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary keywords:	kultura;notranja integracija;logistična funkcija;marketing;
URN:	URN:SI:UM:
Pages:	str. 135-146
Volume:	ǂVol. ǂ2
Issue:	ǂno. ǂ2
Chronology:	2012
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;fields of management;področja menedžmenta;
ID:	1435742