magistrsko delo
Matej Pegam (Author), Vekoslav Potočnik (Mentor)

Abstract

Primerjalna analiza trženjskih pristopov originatorskih in generičnih proizvajalcev zdravil ob izteku patentne zaščite zdravila

Keywords

farmacevtska industrija;zdravila;intelektualna lastnina;avtorsko pravo;patenti;trženje;strategija trženja;komparacije;

Data

Language: Slovenian
Year of publishing:
Source: V Ljubljani
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Pegam]
UDC: 339.138
COBISS: 18234342 Link will open in a new window
Views: 930
Downloads: 116
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Other data

Secondary language: Unknown
Secondary keywords: pharmaceutical industry;medicine;intelectual property;copyright law;patents;marketing;marketing strategy;comparisons;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: IV, 98 str.
ID: 1453076