magistrsko delo
Petra Vitezič (Author), Vesna Žabkar (Mentor)

Abstract

Globalni vplivi na trženjsko komuniciranje zdravil brez recepta v Sloveniji

Keywords

Slovenija;farmacevtska industrija;zdravila;trženje;poslovno komuniciranje;globalizacija;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Vitezič]
UDC: 339.138
COBISS: 18451942 Link will open in a new window
Views: 600
Downloads: 86
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;pharmaceutical industry;medicine;marketing;business communication;globalization;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: I, 80 str., 9 str. pril.
ID: 1453189