magistrsko delo
Urška Maček (Author), Tomaž Kolar (Mentor)

Abstract

Ocena uspešnosti trženjsko-komunikacijskih aktivnosti turistične prireditve: Škofjeloški pasijon

Keywords

Slovenija;turizem;kulturna dediščina;kultura;dogodek;trženje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Maček]
UDC: 339.138
COBISS: 19026150 Link will open in a new window
Views: 968
Downloads: 146
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Other data

Secondary language: Unknown
Secondary title: ǂAn ǂevaluation of the success and effectiveness of tourism event marketing activities: the Škofja Loka passion play
Secondary keywords: Slovenia;tourism;cultural heritage;culture;event;marketing;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: VI, 56 str., 31 str. pril.
ID: 1453325
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