diplomsko delo
Aleš Hostnik (Author), Domen Bajde (Mentor)

Abstract

Segmentacija rekreativnih tekačev glede na motivacijo

Keywords

trženje;šport;segmentacija;motiviranje;vedenje potrošnikov;odločanje;nakup;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Hostnik]
UDC: 330.138
COBISS: 21488614 Link will open in a new window
Views: 881
Downloads: 169
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;sports;segmentation;motivation;consumer behaviour;decision making;purchasing;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 46, 21 str.
ID: 1454015
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