Black friday

fenomen črnega petka

Aleš Simončič (Author), Janez Kolar (Mentor)

Abstract

Diplomska naloga se osredotoča na značilnosti nakupovanja (predvsem spletnega) in vedenja kupcev na črni petek ali s tujko Black Friday. Črni petek velja za začetek sezone prazničnih nakupov. Vse več ljudi nakupuje po spletu, še posebej v času, ko je bila in je še večina trgovin zaprtih zaradi pandemije koronavirusne bolezni covid-19. Glavni namen diplomske naloge je ugotoviti, kakšni motivacijski nagibi vodijo kupce, da čedalje bolj nakupujejo na črni petek. Med drugim nas je zanimalo tudi, ali so artikli na črni petek res znižani ali nas trgovci le zavajajo. Podatke bomo primerjali z nakupi na črni petek v ZDA in v nekaterih evropskih državah. Kupcem želimo podati napotke za nadaljnje nakupovanje in vedenje pri nakupih na črni petek, trgovcem pa nekaj priporočil za spletno oglaševanje. Da bi si odgovorili na vsa vprašanja, bomo izvedli raziskavo, s katero bomo med drugim ugotovili, koliko so potrošniki zapravili za nakupe na črni petek, s kakšnim namenom so nakupovali in ali je v zadnjih letih opazen porast nakupov.

Keywords

črni petek;motivacijski dejavniki;varno nakupovanje;zavajanje kupcev;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	FIŠ - Faculty of Information Studies
Publisher:	[A. Simončič]
UDC:	658.89:004.738.5(043.2)
COBISS:	98764803
Views:	8
Downloads:	1
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary abstract:	This thesis describes the characteristics of shopping (especially online) and offers an analysis of the behaviours of Black Friday customers. Black Friday is seen as the start of the holiday shopping season. More and more people are shopping online, especially at a time when most shops were, and still are, closed due to the COVID-19 pandemic. This thesis delivers detailed insight into costumer sentiment and intentions, exploring why and how much they shop on Black Friday. Among other things, we also explore whether Black Friday “deals” are real, or whether the retailers manipulate us. We will compare the online sales numbers in the US and some European countries. We want to give customers guidance for further shopping and behaviour on Black Friday and offer some recommendations for online advertising to retailers. To answer all of these questions, we will conduct a survey to find out how much money costumers spend shopping on Black Friday, for what purpose they shopped, whether there has been a noticeable increase in purchases in recent years.
Secondary keywords:	Black Friday;online shopping;costumer behaviour;motivational factors;safe shopping;manipulating marketing;Spletno nakupovanje;Vedenje potrošnikov;Motivacija (psihologija);Varstvo podatkov (računalništvo);Potrošniki;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Fakulteta za informacijske študije v Novem mestu
Source comment:	Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Pages:	XV, 77 str.
ID:	14617788