diplomsko delo
Maruša Vasle (Author), Klement Podnar (Mentor)

Abstract

Vpliv imidža na nakupno odločanje potrošnikov

Keywords

Blagovne znamke;Potrošniki;Vedenje potrošnikov;Nakupovanje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Vasle]
UDC: 159.9:366(043.2)
COBISS: 29668189 Link will open in a new window
Views: 492
Downloads: 134
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Consumers;Consumer behavior;Shopping;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 36 str.
Keywords (UDC): philosophy;psychology;filozofija;psihologija;psychology;psihologija;social sciences;družbene vede;safeguarding the mental and material necessities of life;socialno delo;socialna pomoč;stanovanje;zavarovalstvo;consumerism;potrošništvo;
ID: 1461962