Etnocentrizem v marketingu - nacionalna kampanja "Kupujem slovensko"

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2010
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[J. Lončarič]
UDC:	659.1(043.2)
COBISS:	30065245
Views:	607
Downloads:	128
Average score:	0 (0 votes)
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Secondary language:	English
Secondary keywords:	Ethnocentrism;Marketing;Advertising campaigns;Food industry;Consumers;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	75 f.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID:	1462152