magistrsko delo

Abstract

Prihodnost lokalnih blagovnih znamk brezalkoholnih gaziranih pijač

Keywords

globalne blagovne znamke;lokalne blagovne znamke;kulturne vrednote;Tržno komuniciranje;Blagovne znamke;Globalizacija;Kultura;Vrednote;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Mohorč Kejžar]
UDC: 659.1(043.2)
COBISS: 30466397 Link will open in a new window
Views: 822
Downloads: 239
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Other data

Secondary language: English
Secondary keywords: Marketing communication;Trademarks;Globalization;Culture;Values;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 182 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 1462376
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