diplomsko delo
Nataša Regovec (Author), Miro Kline (Mentor)

Abstract

Komuniciranje identitete blagovne znamke v sodobnih medijih

Keywords

Tržno komuniciranje;Blagovne znamke;Identiteta;Elektronski mediji;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Regovec]
UDC: 659.113(043.2)
COBISS: 29901917 Link will open in a new window
Views: 446
Downloads: 73
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Marketing communication;Trademarks;Identity;Digital media;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 67 f.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 1462411