Multidimenzionalnost koncepta referenčne cene in njen vpliv na potrošnika

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[N. Dremelj]
UDC:	366(043.2)
COBISS:	31537757
Views:	861
Downloads:	328
Average score:	0 (0 votes)
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Secondary language:	English
Secondary keywords:	Marketing communication;Consumers;Consumer behavior;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	50 str.
Keywords (UDC):	social sciences;družbene vede;safeguarding the mental and material necessities of life;socialno delo;socialna pomoč;stanovanje;zavarovalstvo;consumerism;potrošništvo;
ID:	1464361