diplomsko delo
Nina Dremelj (Author), Urša Golob (Mentor)

Abstract

Multidimenzionalnost koncepta referenčne cene in njen vpliv na potrošnika

Keywords

referenčna cena;vrednotenje ponudbe;Tržno komuniciranje;Potrošniki;Vedenje potrošnikov;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Dremelj]
UDC: 366(043.2)
COBISS: 31537757 Link will open in a new window
Views: 861
Downloads: 328
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Marketing communication;Consumers;Consumer behavior;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 50 str.
Keywords (UDC): social sciences;družbene vede;safeguarding the mental and material necessities of life;socialno delo;socialna pomoč;stanovanje;zavarovalstvo;consumerism;potrošništvo;
ID: 1464361
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