Analiza zadovoljstva tujih turistov s turistično ponudbo v Termah Ptuj

diplomsko delo visokošolskega strokovnega študija

Larisa Lorbek (Author), Boris Prevolšek (Mentor)

Abstract

Zdraviliški turizem je ena najstarejših oblik turizma, ki se v veliki večini navezuje na uporabo naravnih zdravilnih dejavnikov. Ker pa danes živimo v zelo hitrem času, je pomembno, da najdemo tudi čas za sprostitev in dobro počutje, kar pa nam omogoča široka paleta velneških storitev. V teoretičnem delu diplomskega dela smo predstavili osnovne pojme, kot so: turizem, turist, zadovoljstvo turistov, turistični proizvod in zdravje. Nato smo se posvetili zdraviliškemu turizmu in njegovi zgodovini, zdraviliščem v Sloveniji, Mestni občini Ptuj in Termam Ptuj. Ugotovili smo, da so se definicije osnovnih pojmov skozi čas spreminjale, kakor se je spreminjal tudi turizem. Sledil je empirični del raziskave – analiza zadovoljstva tujih turistov s turistično ponudbo v Termah Ptuj. Do pridobljenih podatkov smo prišli s pomočjo kvantitativne raziskave – sestavljenim anketnim vprašalnikom v angleškem in nemškem jeziku. Ugotovili smo, da so tuji turisti v povprečju zelo zadovoljni s turistično ponudbo in da imajo Terme Ptuj velik potencial za nadaljnji razvoj.

Keywords

zadovoljstvo turistov;zdraviliški turizem;zdravilišča v Sloveniji;Mestna občina Ptuj;Terme Ptuj;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[L. Lorbek]
UDC:	338.48-6:615.8(497.4Ptuj)(043.2)
COBISS:	105000451
Views:	272
Downloads:	70
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Foreign tourist's satisfaction with the tourist offer of Therme Ptuj
Secondary abstract:	Spa tourism is one of the oldest forms of tourism, the vast majority of which is related to the use of natural healing factors. However, since we live in a very fast pace of life, it is important that we also find time for relaxation and well-being, which is provided by a wide range of wellness services. In the theoretical part of this diploma work we started with the presentation of basic concepts such as tourism, tourist, tourist satisfaction, tourist product and health. Then we focused on spa tourism and its history, spas in Slovenia, the Municipality of Ptuj and Terme Ptuj. We found that definitions of basic concepts have changed over time, as has tourism. The empirical part of the research followed - an analysis of the satisfaction of foreign tourists with the tourist offer at Terme Ptuj. The obtained data were obtained with the help of quantitative research - compiled questionnaires. We found that foreign tourists are, on average, very satisfied with the tourist offer and that Terme Ptuj has great potential for further development.
Secondary keywords:	tourist satisfaction;spa tourism;health resorts in Slovenia;Municipality of Ptuj;Terme Ptuj;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	75 str.
ID:	14658958