S strateško marketinškim upravljanjem države do konkurenčnih prednosti
Abstract
Članek se osredotoča na prikaz Kotlerjevega koncepta strateško marketinškega upravljanja države in njegovo primerjavo s Porterjevim konceptom konkurenčnih prednosti držav. Čeprav se razlikujeta po pristopu in metodologiji, je obema skupno prizadevanje za identificiranje najpomembnejših determinant uspešnosti države. Ugotavljamo, da se njuna koncepta dopolnjujeta in tako podajata kompleksnejšo podobo dejavnikov, ki vodijo k mednarodni konkurenčnosti. Menimo, da je tematika aktualna z vidika vključitve Slovenije v EU.
Keywords
Upravljanje;Trženje;Konkurenčnost;Strateško planiranje;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2004 |
| Typology: | 1.01 - Original Scientific Article |
| Organization: | UL FDV - Faculty of Social Sciences |
| UDC: | 33 |
| COBISS: |
23389021
|
| ISSN: | 0040-3598 |
| Parent publication: | Teorija in praksa |
| Views: | 734 |
| Downloads: | 256 |
| Average score: | 0 (0 votes) |
| Metadata: |
|
Other data
| Secondary language: | Unknown |
|---|---|
| Secondary title: | ǂThe ǂuse of strategic marketing management to gain competition advantages |
| Secondary abstract: | The article focuses on presenting Kotler's concept of strategic marketing management of the state and its comparison to Porter's concept of competitive advantages of the states. Although they differ according to approach and methodology, they have in common endeavours for identifying the most important determinants of state's successfulness. The author finds out that their concepts are in fact complementary thus offering more complex image of factors, which lead to international competition. In the author's opinion this issue is topical subject also from the point of Slovenian entrance to European Union. |
| Secondary keywords: | Management;Marketing;Competitiveness;Strategic planning; |
| Type (COBISS): | Not categorized |
| Pages: | str. 947-961 |
| Volume: | ǂLetn. ǂ41 |
| Issue: | ǂšt. ǂ5/6 |
| Chronology: | sept./dec. 2004 |
| Keywords (UDC): | social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede; |
| ID: | 1467789 |
Recommended works:
S strateško marketinškim upravljanjem države do konkurenčnih prednosti
2004,
no subtitle data available
ǂ(ǂPre)živeti na mednarodnih trgih
2006,
slovenski gospodarstveniki o izzivih mednarodnega trga
Finančno bojevanje
2009,
diplomsko delo
Izobraževanje in usposabljanje zaposlenih v socialnem varstvu
2006,
magistrsko delo
Thomas L. Friedman: The lexus and the olive tree
2000,
(newly updated and expanded edition). First anchor books edition, New York 2000, 490 str.