magistrsko delo
Nina Jakhel (Author), Zlatko Jančič (Mentor), Miro Kline (Co-mentor)

Abstract

Neotipljivo premoženje osebne znamke

Keywords

osebna znamka;znamčenje;Oblikovanje blagovne znamke;Tržno komuniciranje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Jakhel]
UDC: 659.113(043)
COBISS: 32165469 Link will open in a new window
Views: 873
Downloads: 192
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Branding (Marketing);Marketing communication;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 125 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 1471506
Recommended works:
, diplomsko delo
, primer: Duhan d.d. Rijeka
, veda, veščina ali umetnost
, primerjava različnih procesov poimenovanja