sociability and novelty seeking perspective
Agnieszka Małecka (Author), Maciej Mitręga (Author), Barbara Mróz-Gorgoń (Author), Gregor Pfajfar (Author)

Abstract

This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a social innovation that is adopted by consumers mainly due to their pro-social thinking with regard to the process and outcomes of consumption. These factors, as well as social norms connected with in-group collectivism, are especially important for the specific context of the CEE region. The SEM model with the intention to consume collaboratively as a dependent variable, is tested on a sample of 270 collaborative consumers in Poland. All pro-social factors, i.e. trust, sociability and novelty seeking, received empirical support as antecedents of perceived CC usefulness, and together with social norms contributed to CC intention. Policy makers and businesses in CEE that want to facilitate CC may consider these results in their activities.

Keywords

srednja in vzhodna Evropa;potrošniška družba;inovacije;Central and Eastern Europe;consumer society;innovations;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UL EF - Faculty of Economics
UDC: 339.138
COBISS: 97264131 Link will open in a new window
ISSN: 0148-2963
Views: 125
Downloads: 64
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Other data

Secondary language: Slovenian
Secondary keywords: srednja in vzhodna Evropa;potrošniška družba;inovacije;
Type (COBISS): Article
Thesis comment: The work is co-financed by the (Polish) National Science Centre, grant PRELUDIUM 2016/23/N/HS4/03435 and the Slovenian Research Agency (research core funding No. P5-0177).
Pages: str. 163-179
Issue: ǂVol. ǂ144
Chronology: May 2022
DOI: 10.1016/j.jbusres.2022.01.062
ID: 14759923