Vpliv informativnih dni na odločitev dijakov za nadaljevanje študija

diplomsko delo univerzitetnega študija

Klavdija Pavec (Author), Polona Šprajc (Mentor)

Abstract

Vse večja ponudba in konkurenca na trgu izobraževalnih storitev je povzročila, da se šole in fakultete vedno pogosteje srečujejo z marketingom. Marketinški pristop mora temeljiti na tem, da pritegne pozornost potencialnih uporabnikov in da odprto komunicira z morebitnim bodočim uporabnikom. Zato je primarni cilj naloge raziskati vpliv informativnih dni na odločitev dijakov za nadaljevanje študija. Diplomska naloga je sestavljena iz dveh delov, teoretičnega in raziskovalnega dela. V teoretičnem delu je predstavljen marketing in elementi marketinškega spleta, s poudarkom na promociji šol in fakultet. Na kratko je opredeljena tudi zakonodaja v slovenskem izobraževanju. V raziskovalnem delu sta predstavljeni šoli, ki sta nam pomagali pri raziskovanju. Predstavljena je analiza rešenih anketnih vprašalnikov, s katerimi smo odgovorili na postavljene hipoteze. Opravljena je tudi primerjava med šolama, to je splošno gimnazijo in srednjo poklicno šolo.

Keywords

marketing v izobraževanju;marketinški splet;promocija;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[K. Pavec]
UDC:	339.3
COBISS:	6903571
Views:	1544
Downloads:	127
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	THE IMPACT OF INFORMATION DAYS ON STUDENTS DECISION FOR CONTINUING EDUCATION
Secondary abstract:	The increasing supply and competition in the market of educational services has led the schools and colleges to frequently face with marketing. Marketing approach must be based on attracting the attention of potential users and their open communication with potential future users. Therefore our primary objective is to investigate the influence of information days on the decision of students to continue their studies. The thesis is composed of two parts, theoretical and research part. The theoretical part, where is presented marketing and elements of marketing mix, with emphasis on the promotion of schools and colleges. Briefly, we have defined the law in the Slovenian education. In the research part are presented schools, which helped us with our research. There is presented an analysis of the resolved questionnaires, with which we responded to our hypotheses. There is also made comparison between the schools, those are, general high school and vocational secondary school.
Secondary keywords:	education marketing;marketing mix;promotion;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	52 f.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;inland trade;internal trade;domestic trade;notranja trgovina;domača trgovina;
ID:	14837