Julian W. Vincze (Author), Carol H. Anderson (Author)

Abstract

Cases in strategic marketing management

Keywords

marketing;trženje;strateško planiranje;management;vodenje;globalizacija;strateški management;

Data

Language: English
Year of publishing:
Source: Boston (Mass.)
Typology: 0 - Not set
Organization: UP - University of Primorska
Publisher: Houghton Mifflin
UDC: 339.13
COBISS: 1629399 Link will open in a new window
ISBN: 0-395-87053-4
Views: 2961
Downloads: 59
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Marketing;Management;Strategic planning;Globalisation;Challenges;
Type (COBISS): Higher education textbook
Pages: XVII, 460 str.
ID: 1489642
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