diplomska naloga
Sonja Engelman (Author), Karmen Rodman (Mentor)

Abstract

Možnost prodaje generičnih zdravil na trge Južne Amerike

Keywords

mednarodni trgi;prodaja;strategija prodaje;trženje zdravil;farmacevtska industrija;originalna zdravila;generična zdravila;licenčna zdravila;blagovna znamka;bioekvivalenčna raziskava;diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [S. Engelman]
UDC: 339.138:615.2/.4:661.12(043.2)
COBISS: 1956823 Link will open in a new window
Views: 3264
Downloads: 112
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Diplomska dela, Fakulteta za management
Pages: VII, 43 str. + pril.
ID: 1490114