diplomska naloga
Mateja Simčič (Author), Danjel Bratina (Mentor)

Abstract

Dejavniki nakupa blagovnih znamk čokolade

Keywords

izdelek;blagovna znamka;tržno komuniciranje;kupec;dejavniki nakupa;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [M. Simčič]
UDC: 658.626(043.2)
COBISS: 3707351 Link will open in a new window
Views: 3196
Downloads: 114
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VII, 47 str. + pril.
ID: 1492044