Abstract

Post-crisis sports marketing business model shifts

Keywords

marketing;recession;sport;business models;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UP FM - Faculty of Management Koper
Publisher: Faculty of management
UDC: 339.138:005.311.6
COBISS: 4089559 Link will open in a new window
ISSN: 1581-6311
Parent publication: Managing global transitions
Views: 2769
Downloads: 80
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Other data

Secondary language: Slovenian
Secondary title: Premiki v postkriznem poslovnem modelu športnega marketinga
Secondary keywords: marketing;recesija;šport;poslovni modeli;
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 171-184
Volume: ǂVol. ǂ9
Issue: ǂno. ǂ2
Chronology: Summer 2011
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management activities;menedžerske dejavnosti;operational research (or);operacijska raziskava (or);
ID: 1492252