Exploring consumer reactions to the recession in Slovenia and Bosnia and Herzegovina

Tomaž Kolar (Author), Vesna Žabkar (Author), Nenad Brkić (Author), Ismir Omeragić (Author)

Abstract

In order to analyze the impact of the current economic crisis on consumers of FMCG products in the Balkan region this paper investigates changes and trends in consumer values and attitudes between years 2007 and 2009 in Slovenia and Bosnia and Herzegovina. A comparison of value ranks and factor scores between the two years and two countries shows some significant differences and surprising findings in terms of changes in consumer values and attitudes, which were otherwise expected to be relatively stable over a short time period. In order to provide an insight into questions of if, why and how the crisis differently affected Slovene and Bosnian consumers, possible causes for identified differences are discussed from the theoretical and practical standpoint and several managerial implications are suggested.

Keywords

recession;consumers;attitudes;values;Slovenia;Bosnia and Herzegovina;

Data

Language:	English
Year of publishing:	2012
Typology:	1.01 - Original Scientific Article
Organization:	UP FM - Faculty of Management Koper
UDC:	338(497.4:497.6)
COBISS:	4471511
ISSN:	1854-6935
Parent publication:	Managing global transitions
Views:	3012
Downloads:	72
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary keywords:	recesija;porabniki;stališča;vrednote;Slovenija;Bosna in Hercegovina;
URN:	URN:NBN:SI
Type (COBISS):	Not categorized
System comment:	Sistemska zahteva: Adobe Reader
Pages:	str. 121-144, 227
Volume:	ǂVol. ǂ10
Issue:	ǂno. ǂ2
Chronology:	Summer 2012
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;economic situation;economic policy;management of the economy;economic planning;production;services;prices;menedžment gospodarstva;gospodarsko načrtovanje;proizvodnja;storitve;
ID:	1492367