David A. Aaker (Author)

Abstract

Strategic market management

Keywords

management;strateški management;poslovno okolje;struktura;razvoj;strategija;trg;konkurenčnost;odnosi s strankami;investicije;smernice;analiza;strategic management;business environment;structure;development;strategy;market;competitivity;customer relationship;investments;guidelines;analysis;

Data

Language: English
Year of publishing:
Source: Hoboken, NJ
Typology: 0 - Not set
Organization: UP FTŠ Turistica - Turistica – College of Tourism Portorož
Publisher: John Wiley & Sons
UDC: 339.138:658.8
COBISS: 912862 Link will open in a new window
ISBN: 978-0-470-05623-3
Views: 4251
Downloads: 57
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: Marketing;Management;Strategic planning;
Type (COBISS): Not categorized
Pages: XIII, 322 str.
ID: 1493500
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