Uporaba mobilne tehnologije za nakupne odločitve uporabnikov

diplomski projekt

Katarina Črepinšek (Author), Bruno Završnik (Mentor)

Abstract

Mobilna tehnologija je v zadnjih letih postala del našega vsakdana. Uporabljamo jo praktično kjerkoli in kadarkoli. Pomaga nam pri izobraževanju, delu in v zadnjem času vedno bolj tudi pri nakupnih odločitvah. Tudi zaradi pandemije se je spletna trgovina pospešeno razvijala. Veliko trgovcev s fizičnimi trgovinami je bilo v povezavi z ukrepi za zajezitev virusa primoranih za nadaljevanje obratovanja, sploh med zaprtjem države, prestaviti poslovanje na splet. V diplomskem projektu je predstavljena mobilna tehnologija. Opisana je vloga potrošnika in njegove nakupne navade ter modeli potrošnikovega odločanja. Ker je z nakupnimi odločitvami povezana tudi uporaba komunikacijske in informacijske tehnologije pa je v nalogi predstavljeno elektronsko poslovanje. V empiričnem delu smo s pomočjo anketnega vprašalnika ugotovili, da so se tradicionalnim kupcem na spletu pridružili tudi novi kupci. Primerjali smo razlike med vrstami izdelkov, ki jih kupujejo in ugotovili, da se jim zdi nakup na spletu bolj enostaven kot v fizični trgovini. Sklenili smo, da večini populacije strah pred okužbo ni poglaviten razlog za nakup na spletu, ampak prevladuje želja po prihranku časa in dostop do informacij o izdelkih in možnosti primerjave ponudbe.

Keywords

mobilna tehnologija;spletna trgovina;nakupno odločanje;potrošniki;epidemija;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	K. Črepinšek
UDC:	366.12:004
COBISS:	115110403
Views:	90
Downloads:	12
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Application of mobile technology for purchase decision
Secondary abstract:	Mobile technology has become part of our daily lives in recent years. We use it practically anywhere and anytime. It helps us with education, work and lately more and more also with shopping decisions. Due to the pandemic the online store has developed rapidly. Many retailers have been forced to move online especially during the country's lock down because of measures to contain the virus. The bachelor thesis presents mobile technology. The role of the consumer and his shopping habits and models of consumer decision making are described. As the use of communication and information technology is also related to purchasing decisions the paper presents electronic business. In the empirical part we found out with the help of a questionnaire that new customers online also joined traditional customers of mobile technology. We compared the differences between the types of products they buy and found that they find buying online easier than in a physical store. We concluded that for most of the population fear of infection is not the main reason for buying online but the desire to save time and access to product information and the possibility of comparing offers prevails.
Secondary keywords:	mobile technology;online store;Covid-19 pandemic;consumer;purchase decision;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 38 str.
ID:	15211975