delo diplomskega projekta
Sara Habjanič (Author), Bruno Završnik (Mentor)

Abstract

Uspešna marketinška komunikacija je pomembna za uspešno delovanje vsakega podjetja. Prinaša prepoznavnost izdelkov, vodi k večji prodaji in večjemu dobičku. V podjetjih je vse večji poudarek na marketinški komunikaciji s podporo digitalnih medijev. Družbena omrežja so postala del našega vsakdana. V podjetju MeWoodYou se zavedajo, da z uporabo družbenih omrežij in dobro načrtovano marketinško komunikacijo lahko lažje dosežejo zastavljene cilje. Glavno omrežje, ki ga podjetje uporablja je Instagram, kjer redno ohranjajo stike s svojimi odjemalci. Pri uporabi marketinških orodij se osredotočajo predvsem na oglaševanje in pospeševanje prodaje. Vodja podjetja je njegov ustanovitelj Nino Novak, ki je znamko zasnoval in razvil s pomočjo Instagrama.

Keywords

marketinško komuniciranje;mediji;digitalni mediji;družbena omrežja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: S. Habjanič
UDC: 659.3/.4
COBISS: 123279619 Link will open in a new window
Views: 20
Downloads: 5
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Marketing communication
Secondary abstract: Successful marketing communication is important for the successful operation of any company. It increases the recognizability of products, leads to increased sales and greater profit. Companies are placing a growing emphasis on marketing communication supported by digital media. Social media have become a part of our daily lives. The company MeWoodYou realizes that by using social media sites and well-planned marketing communication, it can achieve the set goals more easily. The main site used by the company is Instagram, where it maintains regular contacts with clients. The company's use of marketing tools focuses mostly on advertising and sales promotion. The company is managed by its founder Nino Novak, who has designed the brand and developed it with the aid of Instagram.
Secondary keywords: marketing communication;digital media;social media sites;Instagram;MeWoodYou;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 32 str.
ID: 15223434