magistrsko delo
Tinkara Lazar (Author), Urša Golob (Mentor)

Abstract

V tem magistrskem delu je osrednje področje raziskovanja trajnostno vedenje potrošnikov. S pomočjo socialno kognitivne teorije Alberta Bandure (1986), ki je bila v literaturi okoljske psihologije doslej že večkrat uporabljena za raziskovanje okoljsko odgovornega vedenja, me je zanimalo predvsem, kako in ali sploh samoučinkovitost, kot ena temeljnih postavk teorije, vpliva na posameznikovo (trajnostno) potrošniško vedenje. V teoretičnem delu naloge so podrobneje opredeljeni pojmi trajnostne potrošnje in trajnostnega potrošnika, predstavljene vse relevantne in najpogosteje uporabljene teorije za raziskovanje trajnostnega vedenja potrošnikov in pa predstavljena socialno kognitivna teorija in pojem samoučinkovitosti ter njun pomen pri razpravi o trajnostnem potrošniškem vedenju. Na podlagi obstoječih raziskav sem oblikovala model relevantnih determinant, ki vplivajo bodisi na zaznano samoučinkovitost bodisi na nakupno namero posameznika. S pomočjo empirične raziskave sem ugotovila, da v zastavljeni shemi vpliv zaznane samoučinkovitosti na nakupno namero ni bil znaten. Večji vpliv je prevzela notranja motivacija posameznika, kot relevantna spremenljivka pa se je izkazala tudi zaznana sposobnost vplivanja na druge.

Keywords

trajnostna potrošnja;trajnostno vedenje potrošnika;samoučinkovitost;socialno kognitivna teorija;nakupna namera;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Lazar]
UDC: 366:502.131.1(043.2)
COBISS: 108513539 Link will open in a new window
Views: 148
Downloads: 31
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Other data

Secondary language: English
Secondary title: The importance of perceived self-efficacy in sustainable consumption
Secondary abstract: The central area of research in this paper is sustainable consumer behaviour. With the help of Albert Bandura's social cognitive theory (1986), which has been used several times in the field of environmental psychology, my goal was to further investigate how and whether at all self-efficacy as one of the key constructs of the social cognitive theory affects consumer behaviour. The theoretical part of the thesis defines the concept of sustainable consumption and provides further insight into the field of sustainable consumer behaviour. It also presents the most commonly used theoretical approaches for research and highlights the importance of social cognitive theory and the concept of self-efficacy in discussing sustainable consumer behaviour. Based on existing research, I have developed a model of research with relevant determinants that affect either the perceived self-efficacy or the purchase intention of the individual. With the help of empirical research, I found that in the proposed model, the impact of perceived self-efficacy on purchase intention was not significant. The intrinsic motivation of the individual had a greater influence in this case, and the perceived ability to influence others also proved to be a relevant variable.
Secondary keywords: sustainable consumption;sustainable consumer behaviour;self-efficacy;social cognitive theory;purchase intention;Potrošnja (ekonomija);Vedenje potrošnikov;Trajnostni razvoj;Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 76 str.
ID: 15317175