Primerjalna analiza radijskih oglasov

magistrsko delo

Aljaž Jelen (Author), Tina Tomažič (Mentor), Peter Čakš (Co-mentor)

Abstract

Ob vsakem pojavu novega oglaševalskega medija se vedno znova pojavijo špekulacije o pomenu in zastarelosti radijskega oglaševanja. A kljub temu radijsko oglaševanje ne upada – življenjski stil ljudi je vse hitrejši in veliko časa preživimo v avtomobilih ter na poti. Podjetja se tako še vedno poslužujejo radijskega oglaševanja, ki ga uporabljajo za ozaveščanje o obstoju podjetja, za promocijo izdelkov in storitev ter komunikacijo s potencialnimi potrošniki. V magistrski nalogi raziskujemo, kolikšen del radijskega programa trenutno zasedejo oglasni bloki, kakšne so glavne značilnosti radijskih oglasov in katere tematike oziroma vsebine oglasov se najpogosteje oglašujejo. Raziskavo in analizo oglasnih blokov smo izvedli na primeru petih najbolj poslušanih radijskih postaj na področju Slovenije.

Keywords

radijski oglasi;radijsko oglaševanje;radijske postaje;marketing;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.09 - Master's Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[A. Jelen]
UDC:	659.1:621.396.7(043.2)
COBISS:	112758787
Views:	96
Downloads:	20
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Comparative analysis of radio advertisements
Secondary abstract:	With appearance of new advertising mediums, speculations about the importance and obsolescence of radio advertising appear again and again. However, radio advertising is not declining - people's lifestyles are faster and we spend a lot of time in cars and on the road. Businesses thus still use radio advertising, which they use to raise awareness of the company's existence, promote products and services, and communicate with potential consumers. In the master's thesis, we investigate what part of the radio program advertisements currently occupy, what are the main characteristics of radio advertisements, and what topics (or content) of advertisements are most often advertised. The research and analysis of advertising blocks were carried out on the example of the five most listened radio stations in Slovenia.
Secondary keywords:	radio advertisement;radio advertising;radio station;marketing;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (IX, 92 f.))
ID:	15401344