Mila Zečević (Author), Petar Gidaković (Author), Vesna Žabkar (Author), Mateja Kos Koklič (Author)

Abstract

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthiness.

Keywords

trženje;prehrana;vedenje potrošnikov;marketing;nutrition;consumer behaviour;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UL EF - Faculty of Economics
UDC: 339.138
COBISS: 110231299 Link will open in a new window
ISSN: 2335-4216
Views: 67
Downloads: 37
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary keywords: trženje;prehrana;vedenje potrošnikov;
Type (COBISS): Article
Pages: str. 101-110
Volume: ǂVol. ǂ24
Issue: ǂiss. ǂ2 (art. 3)
Chronology: Jun. 2022
DOI: 10.15458/2335-4216.1300
ID: 15711370